SHOO
Former S.E.S. group member SHOO (Soo-young) has transformed into the CEO of a cosmetics brand and has begun her entrepreneurial activities, even revealing her business card.
SHOO personally announced the news of her cosmetics brand launch along with recent photos via her social media on March 17.
She stated:
“Over the past year, I have deeply studied the world of cosmetics, I have seen, heard, and felt, preparing all of this with all my senses. Through many meetings and business trips, I have reflected on the brand’s identity, and a new line of cosmetics will soon be revealed.”
She continued by saying: “I hope to become a brand loved by many people around the world, starting with Vietnam in April,” thus announcing her expansion plans into the K-beauty market. She also expressed her ambition: “I want to lead this movement so that people can love K-beauty and K-culture.”
In the published photos, SHOO caught attention with a blonde hair transformation. Wearing a black jacket, she stared into the lens, exuding a different atmosphere than before.
SHOO, who began her entrepreneurial activities last year by participating in a health products business, is expanding her field of activity by launching a cosmetics brand this time.
Furthermore, SHOO debuted in 1997 with S.E.S. and married former basketball player Lim Hyo-sung in 2010, with whom she has a son and two daughters. After a period of reflection following a past controversy related to gambling, she is pursuing her new path as an entrepreneur.
Journalist: Shawn
Translator: Shawn
Source: SNS SHOO
