KLYR
Artificial intelligence is put at the service of overflowing human creativity for a breathtaking visual result.
On April 3, 2026, MAGIC UNIVERSE ENTERTAINMENT marked a digital turning point with the official release of the music video for “Clear”, the first track from the virtual idol group KLYR. This ambitious project features members JAEIN, REN, MINSEO, and NOAH in an urban and summery aesthetic, alternating between sunny skatepark settings and colorful neon landscapes. The fluidity of the movements and the precision of the members’ expressions testify to a very mature work on artificial intelligence, offering a total immersion in this digital universe.
The agency made a point of providing an essential clarification on the nature of this creation: “This project by MAGIC UNIVERSE ENTERTAINMENT uses AI for the music and visuals. All creative direction, concept art and final production are directed by humans.” This synergy is felt in the coherence of the concept, where each shot seems to have been meticulously choreographed to serve the song’s message. The lyrics also evoke this desire to remain authentic and lucid in a world that is accelerating, as the chorus emphasizes: “Live it raw, young & clear”.
The visual work on the members is particularly striking, especially during the transitions between group scenes and individual close-ups that highlight textures and light effects of a startling realism. Whether it is REN moving in a mini-market with saturated colors or the whole group running towards the horizon, each image reinforces the identity of KLYR as a “young and clear” group. By breaking the traditional codes of production, MAGIC UNIVERSE ENTERTAINMENT proves that AI can be a powerful instrument when guided by a strong human artistic vision.
With “Clear”, KLYR is not just making its debut, but is laying the foundations for a new era where the virtual and emotion finally meet.
Journalist: Shawn
Translator: Shawn
Source: SNS KLYR
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