NCT WISH, back with its first full-length album “ODE TO LOVE“, meets its fans through GENIE‘s “INSIDE” campaign.
KT GENIE MUSIC (Representative Seo In Uk) announced on April 21 having presented various exclusive contents from NCT WISH via “INSIDE”, an artistic immersion campaign underway on the musical platform GENIE.
“INSIDE” is a campaign designed to allow fans to experience an artist more in-depth by combining music and contents at the time of the release of a new opus.
The protagonist of this campaign is NCT WISH (Sion, Riku, Yushi, Jaehee, Ryo and Sakuya), who made its comeback with the 1st full-length album “ODE TO LOVE“. GENIE unveiled the campaign on April 20 at 6 p.m. KST, at the time of the album’s release, and is conducting promotions across its entire platform.
In this “INSIDE” campaign, specialized contents accessible only on GENIE were revealed, notably a listening event for the 1st full-length album “ODE TO LOVE“, an exclusive mini-interview, as well as exclusive photos and video contents.
Moreover, a personalized mini-poster in the winner’s name as well as the album will be offered by lottery among the participants in the album listening event, thus increasing the anticipation of fans.
This campaign was designed to allow experiencing the music of the artist accompanied by varied contents.
Users can, via “INSIDE”, listen to the new album from NCT WISH while enjoying exclusive contents such as interviews, photos, and videos, thus experiencing the charm of the artist in a more multidimensional way.
An official from KT GENIE MUSIC stated:
“Through the INSIDE campaign, we are expanding the musical listening experience by focusing on contents. We plan to continue strengthening user participation with various artists in the future”.
Journalist: Shawn
Translator: Shawn
Source: SNS GENIE MUSIC
