The member of BLACKPINK, LISA, shakes up cultural boundaries once again by joining Nike’s All-Star team for the launch of the FIFA World Cup 2026™.
On May 22, the brand with the Swoosh struck a massive blow on social networks by revealing its brand-new international campaign as the FIFA World Cup 2026™ approaches.
To introduce this major project, Nike published a series of portraits in a clean Polaroid format. Among an ultra-selective selection of 42 icons of culture and sport, LISA‘s photo immediately set the web on fire. Posing with confidence, dressed in a brightly colored retro football jersey, the artist transcends her status as a simple singer to establish herself as a leading figure of pop culture and global sportswear.
The reason for this publication is strategic: for the 2026 edition, Nike decided to abandon its traditional advertising blockbusters in favor of a decentralized cultural deployment spread over 12 weeks. This first installment in the form of a Polaroid gallery serves as a global teaser, gathering sacred monsters of current and legendary football like Kylian Mbappé, Cristiano Ronaldo, or Ronaldinho, alongside major influences of pop culture such as LISA or Kim Kardashian.
By placing LISA at the heart of this setup, the brand seeks to connect the world of soccer with communities of music fans on an international scale, capitalizing on the immense fervor that already surrounds the performer of “Goals”.
This major collaboration marks a new peak in LISA‘s solo career, who chains fashion projects and international performances. Already used to collaborating with the greatest designers, her presence in this elite sports team proves that she is much more than a K-pop idol, but a true cultural force capable of uniting music, style, and sport on a global scale.
The fervor is only beginning: Nike’s global interactive campaign with LISA will continue to reveal its surprises throughout the next 12 weeks to accompany the excitement of the 2026 World Cup.
Journalist: Shawn
Translator: Shawn
Source: SNS Nike
