Prepare yourselves for a visual shock with the phenomenon group which has just launched the official countdown to its grand return with a captivating promotional schedule.
To orchestrate this highly anticipated comeback, the girls hit hard from the start with a hypnotic visual of a wide-open eye in ultra-saturated and thermographic hues, sporting an incandescent yellow heart-shaped pupil.
This promotional calendar announces a meticulously detailed strategy to keep the community on the edge of their seats for nearly a month. The festivities will begin as early as Thursday, June 11 at midnight with the first concept images titled “Crow Concept Image 1”, quickly followed by a second installment the next day, before switching to the online release of the track or music video “Crow” on June 15.
The second promotional phase will intensify from June 22 with the online release of a mood trailer (“Mood Trailer”), followed closely by the official tracklist on June 24 and an audio snippet on June 26. The group will then follow up with a massive new wave of concept photos and no fewer than three different video teasers for the main music video between June 29 and July 6. This media omnipresence shows how much the agency and the members have taken care of every detail of this comeback to maximize the impact of their visual universe on their audience.
This bold and textured design choice, blending vibrant shades of pink, blue, and yellow, marks a clear aesthetic break from their previous concepts. The omnipresence of the words “WE MADE” and the almost surreal treatment of the image leave fans speculating about a more experimental, intriguing artistic direction potentially centered on themes of perception, the illusion of love, or self-assertion.
The official release of the 9th mini-album of I-DLE, titled “WE MADE”, as well as its main music video, is definitively scheduled for Monday, July 6 at 6 p.m.
Journalist: Shawn
Translator: Shawn
Source: SNS I-DLE
