The group POW has begun the countdown to its comeback by releasing a first video highlighting the exceptional visuals of its leader YORCH.
POW uploaded on June 29, via its official social media channels, the first individual teaser video for its new single album “FLAVOR”, which will be released this coming July 28. This is the very first individual content revealed since the publication of the comeback schedule.
The revealed video is produced under a unique concept, where POW launches a new beauty product capturing the fresh colors and sensibility of summer. In the video, YORCH instantly catches the eye with an artistic aura reminiscent of the main model in a campaign for a famous cosmetics brand. Holding an object engraved with the album title “FLAVOR” in his hand, he looks into the lens while displaying sophisticated gestures and shows off his radiant beauty with his signature fresh expressions.
In particular, short but intense stagings are arranged in this video to stimulate curiosity. Scenes where he enjoys the coolness by welcoming a summer shower in the palm of his hand, as well as mysterious objects like a hat placed by the roadside and soaked by the rain, appear one after another, increasing curiosity around the hidden story that this album will contain.
The secret content of June 29, which had aroused the curiosity of fans by being marked with a question mark in the previous comeback schedule, revealed itself to be the individual teaser of the leader YORCH. Starting with this one, individual teaser videos revealing the different charms of the members of POW will lift the veil sequentially until this coming July 3.
The new single album of POW, “FLAVOR”, which makes its return to the music world after approximately 6 months, will be released simultaneously worldwide on July 28 at 6 PM KST. It is notably known that for this album, the leader YORCH directly took charge of the production of all tracks, breathing into it POW‘s own musical color which has become even deeper and more distinct.
Journalist: Shawn
Translator: Shawn
Source: SNS POW
