HAEIN
HAEIN (real name YEOM HAE IN), a former member of the girl group LABOUM, has signed an exclusive contract with Leanbranding and takes a new start.
Leanbranding stated on July 24: “We will not spare our full support so that HAEIN, who has shown varied charms since her debut in 2014, can lead even broader activities based on the experience and skills she has accumulated over time.”
HAEIN made her debut in 2014 in the girl group LABOUM and led intense activities with hit songs such as “Fresh adventure”, “Aalow aalow”, “Hwi hwi”, then she expanded her scope of action as an actress and entertainment personality by appearing in numerous dramas and entertainment shows.
In addition, HAEIN, who continues to communicate regularly with the public even after her marriage and childbirth, begins a new chapter as an influential artist and power creator thanks to this exclusive contract with Leanbranding. In particular, she plans to further expand the spectrum of her activities by launching herself not only into television activities, but also into new fields such as commerce and lifestyle content.
Among this, Leanbranding plans to actively support HAEIN‘s new flight on the basis of the know-how it has developed in content production and commerce activities. It is expected that HAEIN‘s public awareness and friendly charm will be added to Leanbranding‘s planning capacity to create a differentiated synergy in various fields.
Leanbranding is a global entertainment company developing its activities on national and international markets on the basis of various IP such as the new girl group KIIRAS, presenter Choi Eunkyung, entertainment personality Kim Binwoo, and culinary researcher Hong Sinaed. It is building a competitive entertainment commercial model by extending its field of activity not only to structured artist management, but also to global partnerships, content production, and commerce.
Furthermore, HAEIN‘s finalized activity plans and projects will be revealed sequentially later via official channels.
Journalist: Shawn
Translator: Shawn
Source: Leanbranding
