JENNIE
JENNIE of the group BLACKPINK is shaking up the global music market with her new song “Less than a lover”.
Upon its release, it not only rose to the top of the charts in major countries, but the music video also benefits from an explosive reaction, proving once again her presence as an international solo artist.
Unveiled on July 24 at 1 PM (Korean time) on various music platforms and on the official YouTube channel, “Less than a lover” quickly affirmed its presence on the charts in different countries around the world. The music video maintains a high subject level by occupying 1st place on YouTube Music Video Trending Worldwide as well as YouTube trends in Korea and the United States.
The musical results are also remarkable. She rose to the top of the three major Chinese music platforms: QQ Music, NetEase Cloud Music, and Kugou Music. Particularly on QQ Music, she proved her solid local popularity by obtaining the Gold certification, the only one among female solo singles released this year.
She also obtained balanced results on national and international platforms. After rising to 2nd place on the Melon Hot 100 (over 30 days), she recorded 1st place on the Apple Music Top Songs chart in several countries such as Cambodia, Vietnam, and Laos. In addition, she clinched 1st place on the iTunes Top Songs chart in 27 countries and regions, including the Philippines, Indonesia, and Brazil, treading the summit in the greatest number of countries among K-pop solo tracks released this year.
This success also makes sense in that it confirmed once again the global fandom of JENNIE. It is evaluated that she proved her global consumption power by obtaining simultaneous reactions in various markets such as Asia and South America, without limiting herself to a specific region.
“Less than a lover” is a song in which JENNIE directly participated in lyrics writing and composition, and which captures the subtle emotion remaining between love and friendship. It is an alternative pop genre depicting the atmosphere of a summer night on the basis of a guitar with Lo-Fi sensibilities and a vintage electric keyboard sound.
The music video also receives favorable reviews for its high level of finishing. JENNIE directly directed not only the music but also the visual and concept by participating in the entirety of the production, including directing, and receives the evaluation of presenting her own sensitive staging as well as her creative capacities.
JENNIE will pursue her global activities by successively taking to the stages of global music festivals such as “Lollapalooza Chicago” in the United States and “Summer Sonic 2026” in Japan.
Journalist: Shawn
Translator: Shawn
Source: SNS JENNIE
