The girl group KISS OF LIFE intensified the fervor around its comeback by unveiling content conveying the sincere message of its new record.
KISS OF LIFE published the video “SWEAT EQUITY”, reflecting the direction of its new single “SWEAT”, on July 27 at midnight on its official channels. In the unveiled video, the efforts, sweat, and tears of the members, who give their all in recording and practice studios for the release of their new song, were highlighted in an intense manner.
In particular, the growth process accomplished through their relentless efforts attracted attention by being compared to “a plant sprouting a seed”. The infinite efforts of the members to create a high-quality stage proved why they were able to become “trends” and “performance queens” loved by the public.
In addition, the image of a flower pot placed under the sun after the rain expressed the growth of the members of KISS OF LIFE who bloomed a flower at the end of their efforts, and suggests that they will grow even further through the new song “Sweat”. Furthermore, the phrase “Don’t let them see you sweat” at the end of the video announces the brilliant fruits that will be completed through invisible efforts, making expectations for the new record skyrocket.
Furthermore, the third single from KISS OF LIFE, “SWEAT”, will be released on August 4 at 6 PM KST on various online music sites.
Journalist: Shawn
Translator: Shawn
Source: S2 Entertainment
