The rapper of OH MY GIRL, MIMI, announces her solo project with bold teasers for “Bish bash bosh”.
A retro underground aesthetic and a precise promotional schedule for a highly anticipated first solo single.
A key member of the group OH MY GIRL, MIMI is preparing to make an impression solo with the official announcement of her new project titled “BISH BASH BOSH”. Through two impactful visuals freshly unveiled, the artist sets the tone for a strong concept, at the crossroads of vintage hip-hop style and an assertive artistic direction. This project honors her unique musical identity and promises to seduce early fans as well as lovers of urban sounds.
The first visual unveils the official tracklist for this project stamped MIMI Presents. The lead track, “Bish bash bosh”, was composed and written jointly by MIMI and KUGO, the latter also handling the arrangements. The project offers three variations of the track: the original version (Track 1), an acapella version reserved exclusively for the vinyl format (Track 2), as well as the instrumental version (Track 3). The poster, with its orange and black tones, its boombox, and retro headphones, sets a resolutely rhythmic old-school atmosphere.
The second visual presents the complete program of festivities (Line Up Announcement), revealing a particularly rich promotional schedule between now and the release. The announcements begin on August 6 with invitation posters, followed by a series of Mood Sampler Photos from August 7 to 9, then Spoiler Shorts on August 10 and 11. From August 11 to 13, three series of Concept Photos will be progressively revealed to immerse the public in the album’s universe.
The campaign will then intensify with the successive unveiling of three teasers for the music video: the Bish ver. on August 14, the Bash ver. on August 16, and finally the Bosh ver. on August 18. This multi-part teasing strategy is already stoking curiosity about the different visual and musical facets that the rapper is preparing to explore. The outcome of this promotional sequence is set for August 20 at 6 p.m. KST, the official release date of the project.
By being directly involved in the composition and writing of her tracks, MIMI confirms her status as a complete and creative artist. With this launch orchestrated down to the smallest detail, she promises to offer an immersive and dynamic artistic experience that will mark a milestone in her solo career.
Journalist: Shawn
Translator: Shawn
Source: SNS OH MY GIRL
