EASTSHINE
EASTSHINE is already setting social media on fire with a captivating choreography and an unreleased snippet
On September 5 around 6 p.m. KST, the boy group from TM ENTERTAINMENT shared a short video on its social media, notably on its official YouTube channel, to reveal an exclusive preview of its upcoming track “EOI_KU” (어이쿠). In this twenty-second clip, the members officially launch the “EOI_KU Challenge” by executing a synchronized and rhythmic choreography.
Filmed outdoors in front of a traditional Korean pavilion, the video shows the five members dressed in casual streetwear outfits performing dynamic and energetic dance steps. The sequence highlights a very catchy musical snippet in which the repetitive lyrics “EOI_KU” resonate, announcing a particularly addictive track.
This initiative allows the group from TM ENTERTAINMENT to build excitement around its comeback by encouraging fans to join the movement even before the official release. By combining modern visual elements with a traditional setting, EASTSHINE continues to establish its unique style and ignite the public’s curiosity.
As a reminder, EASTSHINE‘s second single album, “EOI_KU”, will be officially released on September 9, 2026 at 6 p.m. KST.
Journalist: Shawn
Translator: Shawn
Source: SNS EASTSHINE
