LIL CHERRY signed an exclusive contract with Pacific Music Group Korea (hereinafter PMG KOREA) and is concrete-izing her steps toward the global music market.
According to PMG KOREA on September 11, LIL CHERRY joined the global hip-hop label “FAMILY STYLE RECORDS” recently launched by Pacific Music Group (PMG), then signed an exclusive contract with PMG KOREA, bringing even more strength to her global activities. On the basis of the label’s activities and national management system, she plans to expand her own domain encompassing not only music but also various fields.
LIL CHERRY, who built an independent musical world by freely crossing the boundaries of hip-hop, pop, and electro, pursued work traversing languages, genres, and cultural boundaries based on her experience growing up traveling back and forth between Miami, New York, and Seoul. She left a strong impression on global listeners with tracks such as “Mukkbang!”, “Pye life”, and “All-you-can-eat”, and showed steps breaking the boundaries of genres and stages, notably by participating in writing lyrics for the idol group KiiiKiii.
In particular, LIL CHERRY attracts attention as an artist equipped with creative skills to extend a project into visuals and experiences with high levels of perfection, without limiting herself to music but directly getting involved in styling, music video direction, performance, and choreography. In the single “CRYING IN DA CLUB”, she left a strong impression with a performance alongside the dance team HOOK and AIKI, and she reveals her presence in various fields beyond music, such as merchandise, pop-ups, overseas performances, and festivals, as well as global campaigns for Heineken and UGG.
Previously, LIL CHERRY also announced a new start by publishing “DRESS2KILL”, the first project after joining “FAMILY STYLE RECORDS” with GOLDBUDA. As she presented her unique musical color destroying genres through “DRESS2KILL”, which combines explosive hip-hop energy and alternative pop, expectations are also turning toward her activities based on PMG’s global network.
PMG KOREA also strengthened its artist portfolio encompassing domestic and international through the arrival of LIL CHERRY. Recently and successively recruiting artists with varied colors such as TIFFANY YOUNG, BRODIE, BANG YONG GUK, and BRYN, PMG, which aggressively expands its strength, broadens its contact points with the global market based on the individuality and creative skills of artists. In the future as well, LIL CHERRY plans to expand her field of activity by going back and forth between domestic and international stages based on music that does not chain itself to a particular genre or framework and an original creativity.
On the other hand, PMG is an entertainment company founded in partnership by American R&B star Ne-Yo, Sonu Nigam, Jonathan Serbin, etc., which established a Korean subsidiary at the beginning of this year and appointed Samuel Ku, well-informed about the domestic music industry, to the post of CEO. PMG KOREA, after TIFFANY YOUNG, BRODIE, BANG YONG GUK, and BRYN, recruited LIL CHERRY, expanding the discovery of domestic artists and global collaboration projects.
Journalist: Shawn
Translator: Shawn
Source: Pacific Music Group
