The day after the official announcement of her entry into the Japanese market, the exceptional performer has just taken an additional step by revealing the entire promotional schedule guiding her audience until the release of her first Japanese single “ボクノコエ (MY VOICE)”.
The soloist and former IZ*ONE group member thus plunges her fan community into a thrilling wait by scheduling a continuous series of exclusive content throughout the coming weeks.
Visual festivities start as early as late September with the successive release of two series of concept photographs on September 27 and 28, marking the very first aesthetic clues of the project.
From September 29, attention turns to the physical details of the work with the unveiling of the album visual as well as the official opening of international pre-orders.
The month of October opens with a studio immersion with the publication on October 1 of a short video showing behind-the-scenes recording footage, followed on October 4 by a poster revealing the song’s lyrics.
Anticipation will go up another notch on October 5 with the release of the first music video teaser, foreshadowing a major event the next day with her launch showcase taking place in Japan on October 6.
After the online release of an interactive tutorial video on October 7 to accompany the track, the global digital release of the song as well as the official music video will take place simultaneously on October 8.
The physical culmination of this major promotion will occur on October 22 with the in-store availability of physical records.
Today represented by the agency DOD, the artist partners with the labels DAYONEDREAM and D1 RECORDS to orchestrate this meticulous launch that promises to impose her artistic footprint in Japan.
With this particularly action-packed roadmap, LEE CHAEYEON ensures she offers a memorable experience to all her fans for her major Japanese debut.
Journalist: Shawn
Translator: Shawn
Source: SNS LEE CHAEYEON Japan
