The girl group BESTIE‘s 13-year-old hit song, “Love options”, is causing a real chart-climbing storm by riding short-form video platforms.
Released in 2013, BESTIE‘s second single, “Love options”, rose to 2nd place on YouTube Shorts’ daily popular songs chart in Korea as of September 20. By also ranking 11th on the weekly popular songs chart on Shorts, it shows explosive spreading momentum centered on short-form platforms.
This resurgence was triggered by the sharp increase in short-form challenges and content using this track across all fronts, not only on YouTube Shorts, but also on TikTok and Instagram Reels. According to analysis, its strong addictiveness and catchy melody crossed over a decade to align precisely with the trend codes of Generation Z.
Having made its debut in the music industry in 2013 with the single “Pit-a-pat”, BESTIE received great love from K-pop fans by releasing a series of hit songs that combined talented vocals and solid performances, such as “Love options”, “Thank u very much”, “Hot baby”, and “Excuse me”.
Journalist: Shawn
Translator: Shawn
Source: SNS BESTIE
