USPEER
The group USPEER (Sian, Soee, Seoyu, Daon, Chaena, Roa) partners with the popular character “몰티즈 앤 리트리버 (Maltese & Retriever)” (THE WORKS COMPANY).
USPEER‘s agency, MW ENTERTAINMENT, stated today (2nd): “* USPEER was selected as an advertising model for the popular character “Maltese & Retriever”.*”
To this end, USPEER visited the pop-up store “THE WORKS FESTA” located in Seongsu-dong on the 1st to attend the advertising model appointment ceremony, and President LEE WON MIN of MW ENTERTAINMENT as well as President LEE HYUN JOO of THE WORKS COMPANY attended the appointment ceremony together that day.
President LEE WON MIN of MW ENTERTAINMENT declared: “I am very happy that USPEER was selected as an advertising model for “Maltese & Retriever”, and we plan to make efforts in the future to create a positive synergy effect between the character industry and K-pop through collaborations in various fields.”
“Maltese & Retriever”, which characterizes a white Maltese and a Golden Retriever, generates great popularity in Korea as a KakaoTalk emoticon by capturing a cute daily life and emotions, and established itself as a popular character in China to the point that WeChat emoticon sending volume recorded 3 billion times in 6 months in 2023, and 13 WeChat emoticon series were launched up to 2025. Furthermore, “Maltese & Retriever”, which established itself in Japan with LINE stickers in the second half of 2025, was selected as a main character model for “Loft” in 2026 and is sold in 122 stores nationwide, receiving much love overseas as well, notably with merchandise selling out during the character’s first pop-up.
USPEER, who attracted attention as a “complete rookie” right from their debut in June of last year with their first single album “SPEED ZONE”, showed astonishing results despite returning after a year thanks to their first mini-album “BITE DISTRICT” released last June, achieving a career high during the first week of sales and reaching 1st place on album charts. Furthermore, while continuing a constant rise in popularity by drawing attention day after day via YouTube and various recent contents, the simple encounter of the two IPs that are a popular character and a rising K-pop star attracts great attention, and the advertising effect on the global market, including Korea, is also expected to be significant.
USPEER shared their impressions by stating: “It is truly an honor for us to become the advertising models for “Maltese & Retriever”, which we have loved and followed closely for a very long time. Please bring a lot of expectations and love to “Maltese & Retriever” together with our USPEER in the future.”
Furthermore, USPEER plans to conduct energetic activities in Korea and abroad, notably by organizing the Japanese fan meeting “2026 USPEER FANMEETING IN TOKYO” on October 24.
Journalist: Shawn
Translator: Shawn
Source: MW Entertainment
