ARI
The virtual IP company ROYAL UNIVERSE officially presented its first virtual artist ARI, announcing her full-fledged debut in the music industry.
ARI releases today (11) at 6 p.m. KST her first digital single “HINT” on various online music sites and fully embarks on her musical activities.
ARI, who makes her debut this time, is a virtual artist with a unique concept: she was originally a starfish living on the mysterious sea island of “Tamra”, but she was born in a human form by uniting with a yellow soul stone named “Amber”. In order to resolve the threats weighing on Tamra, she came to Earth with the help of WAVIA, an emotion researcher belonging to the secret organization RUX, and begins a special journey to collect the emotional energy “Cheongyeom”.
In particular, ARI forms an unexpected bond with EXI in a K-POP gachashop visited under the guidance of WAVIA. EXI is a red fox character acting as an S-rank secret agent belonging to RUX and manager of the girl group X:IN, and is pursuing a mission to collect “Cheongyeom” on Earth. The meeting between these two characters with different backgrounds becomes the decisive occasion where the expanded worldview of ROYAL UNIVERSE unites into a single whole.
The debut song “Hint” is a track that captures the excitement preceding meeting someone and the moment of learning to know each other’s feelings. It expresses with piquancy, through the bright and pure sensibility specific to ARI, the expectation of a new bond, the signals of the heart discovered through small words and gestures, as well as a growing heartbeat.
To this is added the special participation of E.SHA, member of the talented girl group X:IN, as a featured artist, creating an original musical chemistry with ARI. A vivid reaction on the part of global K-pop fans and virtual fans is expected to the extent that the storytelling of the characters within the worldview has expanded and materialized into a real music project.
This project holds deep significance in the sense that it is the first virtual artist music project by ROYAL UNIVERSE. Starting from the release of this debut single by ARI, ROYAL UNIVERSE plans to fully expand its virtual IP business by combining the character’s own worldview, music, and diverse content. In the future, the company plans to pursue varied entertainment activities taking advantage of the strong points of the virtual artist, such as music videos, live streaming, and content for digital platforms.
An official from ROYAL UNIVERSE stated: “As ARI is the very first virtual artist presented by ROYAL UNIVERSE, she will in the future expand her own unique worldview through music and varied content,” adding: “We plan to continuously present new attempts using virtual IP, including novel collaborations with various artists, which is why we ask for much of your interest and expectations.”
Starting with her debut single “HINT”, ARI communicates with the world through music and arouses expectations regarding the presentation of infinite possibilities and a new paradigm as a virtual artist.
Journalist: Shawn
Translator: Shawn
Source: ROYAL UNIVERSE
