GOLDEN CHILD BOMIN
Singer CHOI BO MIN from the boy band GOLDEN CHILD is the new face of LE COQ SPORTIF.

Today, the famous brand LE COQ SPORTIF announced: «We chose the rising star CHOI BO MIN as the new face of the brand».
The brand also added: «We thought that CHOI BO MIN‘s bright and healthy image would fit very well with our new «Post Sunday» collection, this is why we chose him as our new model».
On the pictures that were revealed, the young man goes for a bright and fresh image as he wears casual clothes from the brand.
CHOI BO MIN has made his debuts in 2017 and received lots of love and attention from the public. Earlier this year, he seduced even more people as he appeared in the season 2 of the web drama A-TEEN in which he plays the role of Ryu JooHa.
Also, the young man will soon appear on TV by the famous JI CHANG WOOK‘s sides in the new tvN drama MELTING ME SOFTLY.
This collaboration with the brand LE COQ SPORTIF marks his third solo CF for he had already worked with the make-up brand LILLY BY RED and the perfume brand MY DAHLIA.
CHOI BO MIN is expected to continue his diverse activities throughout the second half of the year.
Journalist: Plum
Translator: Plum
Source: WOOLLIM Entertainment