The girl group NMIXX is going to have a brother group.
(Click on the image)
The artist sector SQU4D of JYP ENTERTAINMENT (hereinafter JYP) is launching its first boy group OFTHEBLUE.
SQU4D opened the new SNS channels “oftheblue” on November 6 at midnight and unveiled two curiosity-stimulating images. A character photo with a QR code located on the face and a crossword puzzle where the English words “BLIND” and “BLUE” are written arouse curiosity.
The QR code connects to a website. Familiar yet unfamiliar scenes welcome the visitor, ranging from urban landscapes where a camcorder, an MP3 player, and earphones are placed, to a sky where an airplane flies, an afternoon when the sun sets, green fields, and a beach where the tide rises and falls. Below, with the somewhat romantic phrase “EVERYTHING GOOD COMES OUT OF THE BLUE”, film photographs and everyday sounds captured and gathered by the members of OFTHEBLUE while walking around Seoul themselves are included, holding the eyes and ears.
By pressing the “START MIXING” button under the phrase “MAKE SOMETHING OUT OF THE BLUE” at the bottom of the website, a digital sound mixer appears this time. The visitor can create their own sound by freely combining and mixing a total of 18 everyday sounds, such as the sound of walking on sand, the sound of inserting a coin into a vending machine, or the sound of starting an engine. In particular, the back photo of the 4 people supposed to be the members of OFTHEBLUE, located on one side, attracts attention.
SQU4D was created around director Lee Ji Young, appointed as the first female internal director since the founding of JYP. In February 2022, the sector presented its first artist, NMIXX. Thanks to the six members endowed with both vocals, performance, and visuals, as well as a remarkable musicality built by evolving and developing MIXX POP, the group won the grand prize “Sound of the Year” at the “2026 THE FACT MUSIC AWARDS” this year and the Minister of Culture, Sports and Tourism commendation at the “2026 KOREAN POPULAR CULTURE AND ARTS AWARDS”.
OFTHEBLUE is a new boy group into which the production and management capability of SQU4D, which elevated NMIXX to the rank of a “K-pop trend” in both senses of the word, has been poured. The group name started from the idiomatic expression “out of the blue”, which means an unexpected moment, an unforeseen discovery. By varying it into “of the blue” and putting into “blue” the meaning of infinite possibilities, freedom, and youth, the project is to paint the picture of a youth that is in itself satisfying, even if it is filled with unpredictable moments or sometimes flows in an unexpected direction.
OFTHEBLUE entered teasing mode ahead of its official debut in 2027, unveiling the group logo on the 7th and a flyer image on the 8th, following the promotion website. New information regarding OFTHEBLUE will be sequentially unveiled via the official SNS channels.
Journalist: Shawn
Translator: Shawn
Source: SNS OFTHEBLUE
