Lilybyred, a color brand of MP Han Kang (219550), chose KIM DO YEON, a member of the popular girl group WEKI MEKI, as the new model.
KIM DO YEON, who made her name known by making her debut in the project group I.O.I. then debuted in the group WEKI MEKI in 2017, is appreciated not only for her exceptional skills, but also for her sophisticated visuals and her cool personality. In addition, she recently announced her selection to the cast of the web drama “Boy and girl straight out of the comic“, and widened her field of action to show her beauty to multiple talents. She is also considered to be an “unfluencer” by many, showing a unique sense of fashion and beauty, notably by being selected as “10 Beauty Icon” and “10 Fashionistas” by Vogue in 2017.
In addition to this selection as a new model, Lilybyred will announce its new brand slogan, “#Pure and Cute Makeup: LILY, CHEEKY, and SASSY” and will conduct full-fledged marketing activities. “LILY”, an extension of the brand name, means the self of an eternal girl inside. “CHEEKY” means a playful and catchy personality, but funny and charming, while “SASSY” means a bold and confident attitude.
“We plan to shape the brand management into a” multi-face “color makeup brand in tune with the times when we respect diverse personalities,” said an official at LilyByred. “We hope that KIM DO YEON, one of the main beauty icons of generation Z (1995-2005), will use her chic and charming charm and create a good synergy.”
Lilybyred, which was launched in 2017, is a PB brand affiliated with MPHANG, which operates Harrin and Dear own. In two years since its launch, cumulative sales of the lipstick categories have exceeded 2 million, and it has continued to grow each year, in particular by being selected as MD’S PICK in the lip makeup category at the Olive Young Awards & Festa 2019. All Lilybyred products can be found in various online stores, including nationwide Olive Young stores, Ozmily, Olive Young online shopping malls and 11th Street.
Journalist: Shawn
Translator: Shawn
Source: Lilybyred / Fantagio
