For his latest Youtube video, B.I.G‘s HEEDO decided to do a face mask.
Skincare is very important to South-Korean people and HEEDO is no exception. On his YouTube channel “Yoo Hee Challenge” he released today his latest challenge. After putting on some make-up in a previous video, HEEDO now decided to take care of himself and make his own beauty mask. By mixing three different powders; a rice bran, a job’s tears and a green tea powder, HEEDO’s challenge turns into a penalty and makes him look like Sherk!
With an average annual growth of 5.5%, the cosmetics market in South Korea is one of the most dynamic. And for a good reason: Korean women use, in their daily routine, an average of 27 products, compared to 13 for Korean men. In addition to being a national phenomenon, K-Beauty and its inventions such as BB cream, CC cream or LED masks are big successes worldwide. In 2018, K-cosmetics sales generated 11.4 billion euros around the world.
Source: B.I.G SNS, Business France,
Translator: Julie,
Journalist: Julie
