The clip for the new title “Girls” by the group NATURE has become a hot topic day after day.
The dramatic transformation of the group NATURE, which came back with a concept of significant horror, is a factor that makes it stand out more than ever. NATURE released their third single album “NATURE WORLD: CODE M” in the afternoon of June 17th and made a comeback after seven months. Earlier at noon, the clip for the title song “Girls” was pre-released on its official YouTube channel, exceeding one million views within an hour of release, generating enthusiastic responses not only in Korea but also abroad.
The clip for “Girls” has been a big problem since the release of the teasers. Video clips, stories, costumes and unconventional dances reminiscent of horror films have drawn the attention of many. Therefore, the clip was deemed “unfit” for broadcast by Mnet due to its sensationalism and was re-viewed. In addition, opinions of Internet users have been divided according to which it recalls homosexuality.
Tips for the video clip were revealed during the presentation of the NATURE‘s comeback. Group NATURE declared to have produced the video clip inspired by the horror film “Two sisters” released in 2004.
Here is the story of the film. In the countryside, Su Mi and Su Yeon, two sisters, return home. Their mother-in-law welcomes them but Su Mi voluntarily avoids it and Su Yeon seems to be afraid of it. One day, the stepmother’s brother and his wife visit them. During dinner, she spots a ghost and strange things happen. The ghost of a little girl indeed haunts the house. The birds are dying. Convinced that their death was due to Su Yeon’s actions, the mother-in-law locked her in a closet. The conflict between the stepmother and the two young sisters has only just begun …
Group NATURE group presented CHAEBIN as the main character and expressed several personalities. The trauma inherent in CHAEBIN caused the division of the ego, and the members of NATURE expressed their feelings of multiple ego, forming a brutal fairy tale concept. Although the concept was contrary to the title track title “Girls“, the reason for the choice of this concept was NATURE‘s desire to get rid of its fresh and cute image, showing a new transformation of “Purely Sexy”.
However, Internet users are divided into two extremes on the clip for “Girls“. Although certain points of view are considered as marketing tools, it is also an opportunity to prove that it is a NATURE that continues to change and grow. Expectations are high for the type of story that NATURE‘s WORLD will have in the future.
Journalist: Shawn
Translator: Shawn
Source: SNS NATURE
