A thirty million quality.
The MV of the group INFINITE, “Back” now exceeds 30 million views.
The song “back” which is part of the mini-album repackage “BE BACK” was released in 2014 and marks the group’s comeback that year. If the MV joins the “black” concept of “BTD“, this time the group put forward an “orchestral” instrumental. Indeed on the first part of the verse the voices of members SUNG KYU, HOYA and WOO HYUN are simply accompanied by a few instruments plunging us into a more subdued atmosphere, while the images of the MV bring us little by little into the fight.
It’s the chorus with its EDM sounds that will explode the sounds and images. The MV reveals several meanings and several things to understand. The story leads the group to come and confront a gang of gangsters who have kidnapped a young girl, the seven boys are ready to fight to save her. This atmosphere shows a new maturity of the group as well as its ability to adapt to the concept while keeping the originality of the group musically. But in the story, if at first the boys dominate the situation, they’ll get a beating badly towards the end of the MV. The 7 members, HOYA, SUNG JONG, SUNG YEOL, WOO HYUN, L, DONG WOO and SUNG KYU will not give up, will get up and together will return to the attack.
It is a strong message that the group wanted to convey, “whatever the situation, you have to get up and face the difficulties“. This comeback attracted the attention of Billboard magazine, which in 2014 praised the performances of the group INFINITE, knowing how to adapt and succeed in comebacks, each more original than the last, citing the titles “Last romeo“, “Destiny” , “Man in love“.
Currently the group INFINITE is on hiatus due to the military service of two of the members WOO HYUN and SUNG JONG, a third member L (KIM MYUNG SOO) will start his service in early February and release his first solo title. SUNG KYU, SUNG YEOL and DONG WOO, who have finished it, are preparing for their solo activities awaiting the return of the other members. Recall that HOYA, who finished his military service, left the group and the agency and that he is currently playing in the musical “Swag Age: Shout Out Joseon!“
Journalist: Shawn
Translator: Shawn
Source: SNS INFINITE, Woollim Entertainment
