From April 15 to 25, CGV Sinchon, Seoul will function as a branded promotional location for “CGV Sinchon Artreon x MIRAE”. During the period, the name of the theater will be changed to the names of each member of MIRAE, with various contents and events related to the group of boys who will come to meet the visitors of the CGV.
In the hall of CGV Sinchon, a large banner containing the visuals of the members of MIRAE will be placed to show the new generation. The teaser for the music video for MIRAE’s first song “Killa“, which is set to make its official debut on March 17th, will also air in the CGV lobby.
Seven of the CGV Sinchon Artreon rooms will be named under the names of each member of MIRAE. Each floor where one of the rooms is located will bear the image of the group with a large personal poster of a member to offer a new attraction. MIRAE will organize an event for fans at the CGV and communicate them.
Undisclosed photos with MIRAE autographs will also be provided via CGV “PhotoPlay”. In addition to the photos, Movie Star Card, which are made with exclusive images that can only be viewed at the CGV, will also be sold. In addition, various content related to boys will be broadcast through the CGV online space.
From March 29th, a large art wall with photos of MIRAE will also be installed on the way out of CGV Yongsan I-Park Mall, Wangsimni, Yeouido and Jukjeon, attracting moviegoers.
MIRAE, which consists of seven members, LEE JUNHYUK, SON DONGPYO, KHAEL, PARK SIYOUNG, LIEN, JANG YUBIN and YO DOUHYUN, is a group whose name means “the future to move forward with everyone. “The group has already expressed its desire to breathe with the public and to move forward into the future with its strong ambition to present the future of the new K-POP generation.
MIRAE started talking about its debut last month. After each member’s profile videos, they took turns posting their first content and concept photos, catching the attention of global K-POP fans. MIRAE will release their debut album “KILLA – MIRAE 1st Mini Album” on March 17th and start promotional activities.
Journalist: Shawn
Translator: Shawn
Source: DSP Media
