AESPA: New concepts that fascinate

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Group AESPA has attracted the attention of foreign media with more than 100 million views of its new music video “Next level“.


ABC News in the United States said on June 20 (local time): “K-pop rookie group AESPA set a new music video record for their new song ‘Next level’, surpassing 100 million views. “Next level” music video topped 100 million views on YouTube within 32 days of its release.

“The popularity of ‘Next level’ comes from the unique concept with a special vision set in a future-oriented digital world that coexists with another me of AESPA members, the Avatars,” he said.

The concept of AESPA is part of the SM Culture Universe (SMCU), a large project of SM Entertainment. We will continue the SMCU concept strategically by attracting viewers and releasing new songs with stories,” said the group agency

This is the next wave of storytelling that truly reflects the ever-changing era of the connection of culture and technology,” ABC News said, quoting Hollywood producer, media and tech consultant Teddy as saying. Zee. “It blends live action, animation, video games, virtual reality, augmented reality, artificial intelligence, social media and music in the ultimate entertainment experience designed for a new generation of fans. and consumers.

Previously, AESPA had hit its shortest record by surpassing 100 million views on YouTube around 2:30 am on June 19th, 32 days 8 hours and 30 minutes after the release of the new music video for the song “Next level“.

Journalist: Shawn
Translator: Shawn
Source: SNS AESPA, ABC News

This post is also available in: Français (French)

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