ATEEZ - MERNEL
Today, July 14, the cosmetics brand MERNEL announced on its SNS its new brand’s face: ATEEZ.
MERNEL is a Korean cosmetics brand specialising in skincare routine products. These are products made from seaweed for good daily hydration of the skin.
Known to have worked with KANG DANIEL and NCT DREAM, the brand turned this time to ATEEZ to promote its products across the world. This collaboration was also announced by YUNHO, MINGI and HONGJOONG during a live on the group’s YouTube channel before MERNEL’s reveal. Thereby, this partnership is an opportunity for ATEEZ to take its first steps as Korean cosmetics’ face.
This choice can be explained by ATEEZ’s great popularity around the world. Indeed, after a sold-out international tour and high pre-sales of his album « THE WORLD EP.1: MOVEMENT », ATEEZ is attracting strong attention from all over the world.
The first promotional photo shows us the eight ATEEZ members (HONGJOONG, SEONGHWA, YUNHO, YEOSANG, SAN, MINGI, WOOYOUNG, JONGHO) in a refined concept that perfectly matches with the brand’s universe. This first photo and this collaboration announcement have led to many reactions on SNS, especially among ATINYs (fandom’s name) who are impatiently waiting to find out more.
Finally, we can find ATEEZ on stage at its first solo concert in Japan, « The Fellowship: The End in Japan », at M.M. in Yokohama from July 16 to 18.
Journalist: Laura
Translator: Laura
Source: SNS MERNEL
