TREASURE: A TREASURE effect in Japan, instant sales

Fans constantly visit the pop-up store commemorating the group TREASURE’s first arena tour in Japan.

YG Entertainment, its agency, is holding TREASURE JAPAN ARENA TOUR 2022-23~HELLO~POPUP STORE at Lafore Department Store in Harajuku, Japan from December 26 to January 9.

An official said, “The pop-up store was created to commemorate TREASURE’s first Japanese tour.” With pop-up stores opening in the order of six cities across the country, including Sapporo, Fukui, Nagoya, Fukuoka, Osaka and Tokyo, reservations poured in to the dedicated site and a long line of fans visited the site before and after the concert.

According to officials, even after the tour ended, a procession of fans visiting the pop-up store continued, surpassing the cumulative 20,000 visitors as of January 5. In particular, the Tokyo pop-up store created a festive atmosphere with a large wrap covering the entire building, and not only fans but also ordinary customers were amazed.

A total of 60 kinds of MD products have been prepared, including popular products at the time of launch, TREASURE and YG KRUNK representative character collaboration products, new products commemorating the Arena Tour, and limited edition items by region, and they were sold out almost instantly.

TREASURE decorated the final of “TREASURE JAPAN ARENA TOUR 2022-23~HELLO~” at Saimata Super Arena near Tokyo from January 3 to 4. TREASURE, which successfully completed the tour with 210,000 viewers across 24 performances in seven cities, will give a special performance at Kyocera Dome Osaka on January 28-29. After that, he will embark on his Asian tour starting with Taipei in March.

Journalist: Shawn
Translator: Shawn
Source: SNS TREASURE