Yesterday, September 5, French fashion brand Balmain announced that ATEEZ leader HONGJOONG is joining the “Balmain army”.
After a notable presence during a private presentation of the brand on March 3, Balmain recently announced on its SNS that HONGJOONG is now part of the “Balmain army”. The latter is a group of influencers and celebrities considered by Olivier Rousteing, Balmain’s artistic director, as his muses and main influences.
A reciprocal influence for the leader of ATEEZ who had many times expressed his admiration for the stylist of Balmain, whether in various interviews, by discussing with his fans or by wearing the latter’s pieces on stage, notably during promoting “Bouncy (K-hot chilli peppers)”.
This announcement led to numerous reactions from the ATINYs (fandom’s name) who warmly congratulated the leader of ATEEZ. In particular, we can read numerous comments taking up the nickname given to HONGJOONG by Olivier Rousteing, “Balmain Prince”. A reciprocal influence that HONGJOONG mentioned during his interview with the American media ” Women’s wear daily “.
Finally, HONGJOONG and the members of ATEEZ (SEONGHWA, YUNHO, YEOSANG, SAN, MINGI, WOOYOUNG, JONGHO) will continue with the rest of the “The Fellowship: BREAK THE WALL” tour in Southeast Asia and more precisely in Singapore next September 9.
Journalist: Laura
Source: SNS Balmain
Photos: MICHAEL BUCKNER/WWD
