TWS
New boy group TWS has been selected as brand ambassadors for Shinsegae Duty Free.
Agency Pledis Entertainment said on February 1, “TWS (Shinyu, Dohoon, Youngjae, Hanjin, Jihoon and Kyungmin) will be selected as the ambassador of Shinsegae Duty Free and will continue the music project “Play with us” with Shinsegae Duty Free.” TWS, which was selected as a soda model before its debut, added another brand contract and turned out to be the “best debut in 2024”.
Shinsegae Duty Free cited “group identity” as the reason why it chose TWS as its model. TWS’s group name “TWENTY FOR SEVEN WITH US” implies that it will become a precious friend who transcends time and space and makes the daily lives of audiences and fans special. TWS was selected as an ambassador because the group offers a special everyday experience, like Shinsegae Duty Free. “We will work on a new level of music project by breaking away from the existing collaboration method, with TWS. We plan to expand the lifestyle ecosystem through collaboration in other areas.” said Shinsegae Duty Free.
“Play with us” is a video content project that shows TWS enjoying the cultural life in duty-free shops, and it will show a new aspect of TWS to the public and fans under the theme of “Excitement of meeting a new world through Shinsegae Duty Free. The combination of the brand’s message that Shinsegae Duty Free is always with you at the beginning and end of the journey and special moment and TWS’s “Always with TWS” message is expected to create synergy.
The first collaboration project is the music video content for TWS’s debut track, “첫 만남은 계획대로 되지 않아“. It features the pure and energetic appearance of TWS, in line with the refreshing and bright ambiance of “첫 만남은 계획대로 되지 않아”. TWS’s unique production, which recreates the excitement and joy of taking a step into a new world in a party space, is said to be interesting.
The content of this music project will be released in the form of teaser, main film, interview, direction and short films. The main video will be opened online and offline, starting with the official SNS of Shinsegae Duty Free.
Meanwhile, TWS received enthusiastic responses from fans around the world upon the release of their debut album, “SPARKING BLUE“, on January 22. “SPARKING BLUE” was ranked in the “Top 10” (8th) on the K-pop Group Debut Albums Chart (one week of album sales based on release date/hanteo chart) and ranked on the chart daily “TOP 100” (first entered on January 29), a week after the release of its title song, “첫 만남은 계획대로 되지 않아“. In particular, TWS appears as an “advertising sure bet” as it has been selected as a brand model and ambassador, as well as collaboration with major brands and cover decorations for famous magazines before and after its debut.
Journalist: Shawn
Translator: Shawn
Source: Pledis Entertainment
