The group IVE is making its comeback to the music industry in April.
On April 3, Starship Entertainment released an upcoming release video for the second mini album “IVE SWITCH” on official social media.
In the posted video, a white paper with the word “SWITCH” on its cover appeared. When different six-colored stones were inserted onto a single key, the book opened and a three-dimensional castle appeared, and, when the castle door was opened with the key, the book instantly transformed with a metallic silver color, emitting light. In addition, the release date, “April 29”, was revealed, giving hope for this return.
Through 3D and the original “Coming soon” video, IVE once again attracted worldwide attention by predicting its own unique concept.
IVE, who has built a strong fandom since its debut, captivates audiences with the commanding charm of independent girls. IVE, which won the “Rookie of the Year“, “Bonsang” and “Grand Prizes” awards at various award ceremonies a year after its debut in 2022, also proved its strong popularity last year in displaying brilliant performances in national and international charts.
The first full album, “I’ve IVE“, released in April last year, became the second million seller after “After LIKE” with 1.1 million initial sales, and the double-titled songs ” Kitsch” and “IAM” recorded a perfect all-kill on major music sites, maintaining their top positions on the major charts side by side in April and May.
The first mini album, “I’VE MINE“, released in October last year, also achieved a career high on the fourth day of release, exceeding 1.6 million copies in the first four days, and the three songs, “Baddie”, “Either way” and “Off the record” topped the main charts, once again demonstrating the potential with his albums and musical performances.
Additionally, thanks to the title song released in 2023, the group won two trophies with “Kitsch”, nine gold medals with “I AM“, one with “Either way” and five with “Baddie” during music broadcast , for a total of 17 gold medals. This popularity of IVE was also confirmed during the awards ceremony. At the Melon Music Awards, he won Album of the Year (Grand Prix), TOP10 and Million TOP10, winning three awards for the second year in a row. He also won the Best Artist Award at the 2023 Asian Artist Awards, the Digital Song and Album category at the 38th Golden Disc Awards, and the 33rd Seoul Music Awards.
We are therefore interested in how IVE, who returns from its tour in the United States, will establish itself six months after its first mini-album “IVE MINE“.
IVE plans to reveal the teaser content sequentially via its official SNS to boost excitement for its return.
Journalist: Shawn
Translator: Shawn
Source: SNS IVE
