SEVENTEEN
The “Best album”, Deluxe, halved its sales price.
On May 7, sales of the deluxe version of “SEVENTEEN’s Best Album-17 IS RIGHT HERE” began at Weverse Shop, and the price was 170,700 won (120 euros), causing controversy over the high prices.
Although the deluxe version of the album included photo books, archive books, lyrics, posters, sticker packs, key chains and photo cards, fans were angry at the price excessive.
While some fans were even moving towards a boycott, Pledis Entertainment announced a few hours later that “it was a pricing error”.
Pledis Entertainment explained: “The album was first planned as a limited edition with a special composition to commemorate the release of SEVENTEEN’s ‘Best Album’. During the preparation process, the composition and price were changed as the planning direction was revised so that more fans could enjoy it, rather than scarcity, in line with the purpose of “Best Album”.”
“An operational error caused an error in the price indication on the sales page, as the distributor was mistakenly informed that this was the originally planned price and not the final price,” it said. declared.
The sale price of the revised luxury version has been reduced by more than half to 69,400 won.
Fans responded saying: “I think they lowered the price because I was looking around and people didn’t react well“, “It was left for hours and it was fixed late” , “Is the price of the album a market price?”, “It’s too much that the price initially planned is like that”, and “Fans are not ATMs (money distributors)”.
SEVENTEEN’s “17 IS RIGHT HERE” is an unprecedented achievement for “Best Album”. The initial album sold over 2.96 million copies and the title track “Maestro” entered the Billboard Global 200 and Global (excluding US) charts with just four days of streaming and downloads of music.
Journalist: Shawn
Translator: Shawn
Source: SNS SEVENTEEN
