BLACKPINK
According to YG Entertainment, on August 31, BLACKPINK’s music video for “Kill this love” surpassed 2 billion views on YouTube as of 7:44 a.m. that day. This is a milestone reached after approximately five years and five months since its release on April 5, 2019.
As a result, BLACKPINK became the first K-pop artist to have two music videos with over 2 billion views out of a total of 46 billion views. Their music video for another hit song, “Ddu-du ddu-du,” which had previously reached the same number of views, has now surpassed 2.2 billion views.
The music video for “Kill this love” has sparked explosive reactions from music fans around the world with its dynamic performance and sophisticated visual beauty. In particular, the addictive choreography such as shooting a long gun has been well received, making it the only K-pop song among the top 10 most-watched music videos worldwide in 2019.
The song has also left a big mark on various global charts. “Kill this love,” dominated by powerful brass and drum sounds, ranked No. 41 and No. 24 on the Billboard Hot 100 and Billboard 200 in the United States, respectively, in its first week of release, breaking the K-pop girl group chart at the time.
BLACKPINK’s enormous influence on YouTube continues to this day. Their official YouTube channel has over 94.7 million subscribers, the most of any male or female artist in the world, and their cumulative content has exceeded 36.7 billion views.
Journalist: Shawn
Translator: Shawn
Source: SNS BLACKPINK
