LE SSERAFIM has set a new record of “millions of views”.
On February 19, the music video for LE SSERAFIM‘s 3rd mini album title track “Easy” was released, and it surpassed 100 million views on YouTube at around 4:20 PM on November 4.
LE SSERAFIM has reached 100 million views for the seventh time after its debut song “Fearless”, the title track of its 2nd mini album “Antifragile”, the title track of their 1st full album “Unforgiven (feat. Nile Rodgers)”, the first English digital single “PERFECT NIGHT“, and the third mini album track “Smart”. LE SSERAFIM proved its global popularity by recording the title track and album tracks.
“Easy” is an attractive combination of catchy vocals and addictive melodies in the R&B style. The music video for the song was shot in Los Angeles, United States, and was directed by Nina McNeely, a director and choreographer who has worked with famous artists such as Doja Cat and The Weeknd.
The music video for “Easy” features familiar and new elements added to it. The colorful neon signs and sculptures contrasting with the antique stone buildings, and the members’ faces projected onto the chiffon curtains give a fresh feeling. In the video, LE SSERAFIM perfectly performed an old-school hip-hop dance where relaxed gestures and charisma coexist, which was well received.
LE SSERAFIM will perform at the 2024 MTV European Music Awards (hereinafter referred to as the 2024 MTV EMA) in Manchester, England on the 10th (local time). They have been nominated in three categories: “Best New, Best Push, and Best K-Pop” among this year’s award lists announced by the 2024 MTV EMA, drawing special attention to whether they will win the award.
Journalist: Shawn
Translator: Shawn
Source: SNS LE SSERAFIM
