BTS
Group BTS is in close consultation on its post-demobilisation business plan.
BTS’s agency Big Hit Music told Korean media on November 7, “We are discussing BTS’s plans for post-army activities in depth with the artists,” adding, “If specific plans such as the schedule and method (for comeback, tour…) are decided, we will inform fans at the appropriate time.”
These discussions and interest (in the group’s comeback) follow the story related to “BTS 2026 in full” mentioned in Hybe’s Q3 2024 earnings conference call held on November 5. At that time, Chief Financial Officer (CFO) Lee Kyung Joon responded to a question about the proportion of Hybe’s sales with the “BTS World Tour,” saying, “We are discussing activities in 2026 with the members.” As a result, fans have wondered whether BTS will begin their full physical activities in 2026 instead of 2025.
Some fans say that this is an answer based on a question based on the assumption of 2026. However, the prospect that it may be difficult for BTS, who will be disbanded in June 2025, to begin their full-scale activities immediately is also gaining ground.
In addition, the CFO stated that no estimate has been made was made for BTS’s large-scale activities, adding, “If we do large-scale activities, BTS’s internal sales will naturally be high, but they won’t be as high as before due to the growth of other artists.”
So far, the exact plans have not been revealed to the general public. Will 2025 just be the year of the comeback, that is, with a comeback marking this one, and, with the preparation of a tour for 2026? Or, have Hybe and BigHit already anticipated the marketing strategy to boost the hype?
Fans remain very attentive and focused on every single word that will be said and written.
Journalist: Shawn
Translator: Shawn
Source: SNS BTS
