Group RESCENE attracts attention by appearing at one of the world’s three largest IT exhibitions, the International Electronics Show “CES 2025“.
RESCENE appeared as a Samsung TV content THE SERO (The Vertical) prepared by Samsung Electronics at “CES 2025” held in Las Vegas from January 7 to 10 (local time), attracting the attention of visitors from all over the world.
RESCENE is proudly positioned in an area of the Samsung Electronics booth. Not only are photos of each member displayed, but they are also exhibited through videos on TV screens. In addition to Samsung Electronics’ image of RESCENE, it promotes them as a “gateway where you can meet all the contents of your favorite K-pop artists,” saying, “We will present a magical experience.”
Samsung Electronics introduced its first K-POP content service with global fandom platform startup Vibezone through “CES 2024” held in 2024 as part of plans to bring new experiences to the global MZ generation.
Introducing K-pop content services again this year, RESCENE signed an official agreement with Samsung Electronics via VibeZone and was introduced at “CES 2025“. As K-pop representatives at the world’s three largest IT exhibitions, the group realizes its new global status.
CES is one of the world’s three largest IT exhibitions held annually in Las Vegas, providing a glimpse of existing technological changes. More than 4,500 companies participate each year and more than 170,000 visitors visit.
RESCENE has recently received favorable reviews from various global media. The first mini album “SCENEDROME” was selected as “Best K-pop Album of 2024” by Billboard in the United States, while the title track “Love attack” is receiving favorable reviews from domestic and overseas media outlets such as British music magazine NME to DAZED and Korean pop music webzineism, making us look forward to their performance in 2025.
Journalist: Shawn
Translator: Shawn
Source: The Muze Entertainment
