IVE added a new music video with 300 million views.
According to Starship Entertainment, the music video for “I am,” the title track of IVE’s first full-length album “I’ve IVE,” surpassed 300 million views on YouTube on March 2.
As a result, IVE will have their second 300 million-view music video after their third title track, “After LIKE.”
Released in April 2023, “I am” is a song about the independent attitude of life, which says, “Be certain on my path.” It features a newtro chord that combines the past and present, and an addictive melody.
“I am” received favorable reviews from many listeners for its popularity and musicality, winning nine titles on major national music charts “Perfect All-Kill (PAK)” and music shows, and immediately rose to the rank of hit songs.
IVE was honored with “I am” for receiving the main award for digital music at the 38th Golden Disc Awards 2023, the award for best song of the year at the Circle Chart Music Awards 2023 (Global Streaming, Unicrisner, Circle Index), and the 31st anniversary of the Hanteo Music Awards 2023. Although the song was released in 2023, it was listed on the Melon Annual Chart, Genie Annual Chart in 2024, and the Global K-pop Chart, Digital Chart, Streaming Chart, and Download Chart of the Circle Chart 2024. In addition, almost two years after its release, it is still ranked on the real-time charts of Genie, Bugs, and Flo.
In addition, “I am” entered the Billboard Global Excl. U.S./Top 11 for 33 consecutive weeks and proved its global popularity both at home and abroad, managing to rank for 22 consecutive weeks in the Billboard Global 200/Top 21. As of 2, it had over 320 million cumulative views on Spotify and still enjoyed steady popularity.
The music video for “I am” added to the pleasure of watching, with powerful performances and sophisticated visuals of confident and fierce members. It also shows the contrast between rising and falling through various images such as airplanes, not being afraid to rise and fall, and contains aspirations to enjoy it in IVE’s way.
The music video for “I am” attracted the attention of many K-pop fans and rose to the top of the “Most Popular Music Video” category on YouTube in 2023. It was selected as the “Most Loved Video” in the year-end ranking of “2023, Music We Loved” released by music platform Bugs!, confirming its popularity throughout the year.
In the meantime, IVE released its third mini album “IVE EMPATHY” on February 3. With official activities ending with SBS’s “Inkigayo” on the 16th of last month, the group won 11 music shows with their pre-release song “Rebel heart” and four with “Attitude”, realizing its consistent popularity.
Journalist: Shawn
Translator: Shawn
Source: SNS IVE
