KAI happily shifts expectations for its return with a festival of online and offline content.
On April 1st, SM Entertainment unveiled its promotional plan for KAI’s fourth mini-album, “WAIT ON ME,” on its official SNS.
According to the statement, promotion for KAI’s “WAIT ON ME” will take place in various formats, both online and offline.
First, various content will be released online, including a dedicated event page, “Behind Wait.” In addition to a unique album production featuring real-life episodes experienced by KAI, such as secret galleries and handwritten notes, various content will also be revealed, such as teasers for the title track “Wait on me” and music videos for the tracks “Adult swim” and “Walls don’t talk.”
In addition, a preview of “Wait on me” will be released offline. The preview, which will last approximately four minutes starting at 1:14 PM, will be available from the 3rd to the 8th on the gigantic LED wall located on the first floor of the SM Entertainment building in Seongsu-dong, Seongdong-gu, Seoul. The event is attracting attention and offers the first opportunity to discover teasers for the album’s three concept tracks.
In addition, KAI will release his fourth mini-album, “WAIT ON ME,” on April 21st.
Journalist: Shawn
Translator: Shawn
Source: SNS EXO
