BTS’s JIMIN has added another 100 million views to his music video.

The music video for “Who,” the title track from his second solo album “MUSE,” surpassed 100 million views on YouTube at around 4:08 PM on April 11. This marks JIMIN‘s third 100 million views since the pre-release of “Set me free Pt. 2” from his first solo album “FACE” and the title track “Like crazy.“
“Who,” released on July 19, 2024, debuted at number 14 on the US Billboard Hot 100 chart and remained on the chart for 33 weeks. This is the longest-running K-pop chart for both groups and solo artists. JIMIN had the longest-running solo album on the Hot 100, after BTS’s “Dynamite” (32 weeks). It remained on the UK’s Official Singles Chart for 28 weeks, setting the record for the longest-running chart for a Korean solo artist since the chart’s reorganization in 2014. “Who” was also certified gold in the streaming category by the Japan Records Association on March 28.
“Who” is a song about a romantic situation and the confusing feeling of missing someone you’ve never met. The contrast between the sexy, bold beat and the pure, loving lyrics of “I want to find true love” is the highlight.
The music video shows JIMIN‘s journey toward true love. JIMIN even described his solitary walks down the street and his many walks as a single performance. The camera movements that highlight his performance add an extra touch to the music video. LED signs featuring the album’s track title are also featured throughout the video, drawing attention to themselves, while flyers advertising “1995s TOP love song” and scenes that appear to have been filmed with a camcorder reinforce the vintage atmosphere.
JIMIN won the “K-pop Song of the Year” category at the 2025 iHeartRadio Music Awards for “Who.”
Journalist: Shawn
Translator: Shawn
Source: SNS BTS