The global content company RBW presents an urban album capturing the essence of summer in Seoul.
On June 5 at noon, RBW announced the release of its project album “여름맛 서울 (SUMMER TASTE SEOUL)” on various streaming platforms. This album is part of RBW’s flagship program, EnterBusiness Master Class, where trainees aspiring to enter the entertainment industry participated in every step of the album’s creation, from planning to songwriting, promotion, and marketing, gaining valuable hands-on experience.
“여름맛 서울 (SUMMER TASTE SEOUL)” is a newly conceived album, following the “지하철 여행기” (Subway Travel Diary) series by the RBW project group TRAVELLER. It creatively explores Seoul through the lens of summer, using food— a familiar theme— to cleverly depict the city’s summer landscapes. Through various musical genres such as rock, R&B, and ballads, the album tells stories inspired by iconic places in Seoul, including Han River, Mangwon-dong, Yeonhui-dong, Myeongdong, and Euljiro.
The title track 스파클링 한강 (Sparkling Han River) draws inspiration from the iconic Han River in Seoul, comparing it to a sparkling drink. With a refreshing guitar sound typical of rock, GARD€N’s dynamic vocals add vitality to the song. The music video, filmed at Han River Park, will also be released alongside the song.
Additionally, “여름맛 서울 (SUMMER TASTE SEOUL)” includes other tracks such as:
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망원동 빙수 클럽 (Mangwon-dong Bingsu Club), capturing the refreshing sensation of searching for bingsu (shaved ice dessert) in Mangwon,
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연희에는 달콤함이 넘쳤지만 (Yeonhui Was Filled with Sweetness), a song that evokes the sweetness of Yeonhui-dong desserts to soothe an empty heart,
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명동 회오리 (Myeongdong Whirlwind), which compares the bustling crowd of Myeongdong streets to a whirl of potatoes,
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힙지로의 밤 (Hipjiro’s Night), telling the story of young people who spent a hot summer day and are heading to Euljiro to end their evening.
This album contains 5 tracks with 5 distinct voices, each offering a different perspective on summer in Seoul, giving a fresh view of the city during this season.
Jouranlist: Shawn
Translator: Shawn
Source: SNS RBW
