The Europe-based entertainment technology company FRONTROW co-hosted the “SMTOWN LIVE 2025” concert in London.
Held on June 28th (local time), the concert was organized by SM Entertainment and managed by FRONTROW. For the event, FRONTROW delivered an end-to-end fan experience solution, integrating global ticketing, merchandise commerce, fan event management, and concert IP data analytics, showcasing its expertise in Entertainment+Technology (EnterTech).
The “SMTOWN LIVE 2025” concert at London’s O2 Arena was praised as a major and rare large-scale K-POP event in the European market. Featuring many of SM Entertainment’s top artists, it offered a high-quality production with meticulous staging and fan-tailored content. By overseeing both platform and on-site operations, FRONTROW solidified its presence as a global fan experience platform.
FRONTROW holds a strong network across Europe, including festivals, labels, major media outlets, and stadium-level venues in the UK (London), France (Paris), Germany, and more. The company has successfully completed projects such as the Dynamic Duo European tour and MONSTA X’s Minhyuk art pop-up exhibition, demonstrating steady growth in European concert production and platform management.
Lee Hye Rim, CEO of FRONTROW, stated:
“Although global demand for K-POP is rapidly increasing, companies capable of providing global infrastructure remain scarce. With proven expertise and strong alliances in the European market, FRONTROW will establish itself as the leading EnterTech company in Europe, delivering K-POP concert infrastructure and services across the continent.”
Journalist: Shawn
Translator: Shawn
Source: FRONTROW, SM Entertainment
