Girl group KEP1ER is back with a concept that blends both hip and girly charm.

KEP1ER (Yujin, Xiaoting, Chaehyun, Dayeon, Hikaru, Huening Bahiyyih and Youngeun) will release its 7th mini album, titled “BUBBLE GUM,” on August 19. Ahead of this, on August 6, the group unveiled its first group concept photo and a concept film, giving fans a glimpse into the visual world of the new project. The members exude a hip vibe within a retro atmosphere.
In the group photo, each member strikes lively poses with bright, energetic expressions. Props such as blown bubbles of chewing gum highlight the album’s title, “BUBBLE GUM.” The slightly faded texture of the image adds a vintage feel, heightening anticipation for this comeback.
The concept film begins with the ticking of a clock as the members appear one by one, enhancing the fresh and playful nature of their transformation. Oversized earrings, vibrant nail art, bold accessories, braided hair, and faux freckles all add to their eye-catching styling. With mischievous expressions, the members blow bubbles while the catchy melody and groovy bassline of “BUBBLE GUM” play in the background.
KEP1ER will officially release its new mini album, “BUBBLE GUM,” on August 19, revealing a fresh new side to their artistic identity.
Journalist: Shawn
Translator: Shawn
Source: SNS KEP1ER