PLAVE
The virtual idol group PLAVE is collaborating with the city of Seoul to lead a drug prevention campaign.
In partnership with the city of Seoul, PLAVE produced and released a campaign video titled “마약에 만약은 없다 (There’s No “What if” with drugs)”, aimed at teens and young adults.
In the video, the group sincerely addresses the audience:
“If you’re going through a difficult time, we hope our music can bring you a little comfort. Don’t make bad choices, let’s get through this together.”
Amid a recent rise in drug-related crimes among younger age groups, the city of Seoul was seeking more effective ways to deliver prevention messages to teenagers and young adults. PLAVE was selected as the campaign messenger for their ability to convey a warm and genuine voice that could reach the target audience.
The campaign takes a participatory approach, directly involving fans to effectively deliver the anti-drug message to those in their teens and twenties.
PLAVE’s fandom, called PLLI, will participate in online activities such as hashtag verifications on social media and support message relays. The message “There’s no ‘What if’ with Ddugs” will be shared naturally within peer culture and daily life, helping contribute to a safe, drug-free city.
The campaign video was released on August 18 on Seoul’s official YouTube channel and is available for viewing. It will also be displayed on over 120 city billboards, including Gangnam MediaPole and K-POP Square Atrium, as well as on municipal boards, bus and apartment TVs, and social media platforms.
Additionally, PLAVE was appointed as an ambassador for “Startup Seoul 2025” on August 12 and launched their first Asian tour with the Seoul concert “DASH: Quantum Leap”, marking the official start of its tour.
Journalist: Shawn
Translator: Shawn
Source: Vlast
