SANTOS BRAVOS
The Latin American boy group SANTOS BRAVOS, signed under Hybe Latin America, will make its debut on October 21 at the Auditorio Nacional in Mexico City.
SANTOS BRAVOS was formed through a 12-episode reality series, airing since August on YouTube, Spotify, the U.S. streaming service ViX, and the music channel EXA TV. The concert will serve as episode 11, marking the first official presentation of the final members and their debut song.
The Auditorio Nacional, chosen for their debut stage, is one of Latin America’s most iconic venues. Artists such as Luis Miguel, Juan Gabriel, Coldplay, Paul McCartney, and Radiohead have performed there.
Originally prepared for 5,000 spectators, the concert sold out in just four hours after free ticket reservations opened on September 17. This rapid success, despite no prior promotions or announcements, highlights the massive local fan interest.
Hybe Latin America stated:
“For those who were unable to secure tickets and for our international fans, the concert will be streamed live on the official Hybe Labels YouTube channel. We are also considering opening additional seats depending on circumstances, and we invite you to look forward to special guests.”
The interactive HYBE Experience currently running in Mexico City also adds to the excitement around the group. Visitors can explore the training process of SANTOS BRAVOS and purchase related merchandise; over 100,000 people have already participated.
Jaime Escallón, producer of the series, commented:
“SANTOS BRAVOS is opening a new chapter in Latin music. Their debut concert is just the beginning of a future global group and will become an unprecedented cultural and musical phenomenon.”
International media are also closely following the project. Billboard called the series a “breakthrough in Latin pop”, expressing high expectations for the group’s future, while South American outlet El Universal described it as “the most ambitious pop project developed in Mexico.”
On September 19, the sixth episode aired, marking the midpoint of the series. Out of hundreds of applicants, 16 participants were selected for the Hybe training bootcamp, facing intense missions and developing their artistic journey. Recent episodes also featured street performances, showcasing their stage presence and teamwork.
SANTOS BRAVOS is Hybe’s second major Latin project, conducted under President Bang Si Hyuk’s “Multi-home, Multi-genre” strategy. The project aims to transplant the K-pop methodology to international music markets and develop global stars. Previously, Hybe Latin America successfully held “Pase a la Fama”, the first local group audition program.
Journalist: Shawn
Translator: Shawn
Source: Hybe Latin America
