The group NOWZ (Hyunbin, Yoon, Yeonwoo, Jinhyuk, Siyun) takes a new leap under CUBE ENTERTAINMENT.
Today (26), at 6 p.m. KST, NOWZ will release its third single, “PLAY BALL”, on various online music platforms. The single includes three tracks: the title track “HomeRUN”, as well as “Get buck” and “이름 짓지 않은 세상에”, showcasing the musical range of NOWZ and its artistic boldness.
The day before, NOWZ had already shared on their official SNS the second teaser of the “HomeRUN” music video. The group choreography against a baseball stadium backdrop draws attention, while the EDM sound captures the ear and hints at the power of its musical run.
“HomeRUN”, the title track, is a dance song based on EDM with heavy drops and bold rap, illustrating the challenges and successes of youth turning even the uncertain into opportunity. On stage, resembling a competition field, the group expresses its determination to aim for the top.
The track “Get buck”, in old-school hip-hop style, expresses the belief that, through mutual trust, they will reach the top in their own way. “이름 짓지 않은 세상에”, mixing acoustic guitar and dreamy synths, tells of the freedom and possibilities offered by an unknown world, on the boundary between reality and imagination.
NOWZ continues to be personally involved in its music: JINHYUK participated in writing “HomeRUN”, while SIYUN co-wrote “Get buck”, showing their commitment to creating unique tracks. Like the signal that announces the start of a baseball game, “PLAY BALL”, each album is a new step in their growth and determination.
Before the single’s release, NOWZ drew attention by participating in the JTBC match “Choegang Baseball”. Even before presenting their baseball-inspired musical concept, they showed interest in the sport. Special host Lee Chanwon said: “They are very talented young artists. Their personality is really excellent.”
Last July, NOWZ announced its rebranding and released its first mini-album “IGNITION”. After experimenting with various genres like alternative rock and cinematic pop, NOWZ this time explores an even wider spectrum, ranging from EDM to old-school hip-hop and ballads.
This year, NOWZ participated in several global concerts, notably “Waterbomb Macau”, and was recently selected by Billboard as “K‑POP Rookie of the Month”. Billboard praised: “Thanks to their solid skills, NOWZ successfully performed tracks across different genres.” With these expectations, NOWZ begins its run toward the top of the year-end music scene with “HomeRUN”.
Journalist: Shawn
Translator: Shawn
Source: Cube Entertainment
