LE SSERAFIM
The influence of the girl group LE SSERAFIM in the American market is expanding to the entire industry.
Following up on their tour last year which proved their ticket-selling power, they are expanding their field of action to broadcasts, music streaming platforms, and major festivals, thus diversifying their points of contact with the local public.
LE SSERAFIM will kick off “2026 LE SSERAFIM TOUR ‘PURE FLOW’ IN UNITED STATES” on September 16 at the Crypto.com Arena in Los Angeles, United States.
Next, they will travel through a total of 9 cities, including Tacoma, San Jose, Phoenix, Fort Worth, Orlando, Chicago, Washington D.C., and Newark. On the strength of last year’s success where they sold out in 7 of the 8 cities, they have considerably expanded their radius of action in North America this year by adding new cities to the regions they are visiting again.
Their steps off-stage are just as active. Last year, during their tour, they became the first K-pop girl group to appear on the NBC show “America’s Got Talent” and organized a physical pop-up store with Amazon Music, and they will take the stage on the 19th at the “2026 iHeartRadio Music Festival” in Las Vegas as the first K-pop girl group to perform there.
LE SSERAFIM plans to captivate the local public with spectacular performances, notably including the title track “Made my night” from its 2nd single released on September 11.
Journalist: Shawn
Translator: Shawn
Source: SNS LE SSERAFIM
