ROSÉ: A comeback in collaboration with Apple

ROSÉ, a member of the group BLACKPINK, shared news about herself with a photo ahead of the release of her new song. With an image where she poses outdoors, she revealed the atmosphere of this new project.

The post uploaded on September 17 shows ROSÉ facing the camera under a blue sky, one hand placed on the ground. In her other hand raised above her head, she holds a red candy, drawing attention with a prop linked to the title of her new song. ROSÉ announced the release time of the track with the sentence ““New trick” is yours, 9/17 at 7pm ET”.

In the photo, ROSÉ stands in an outdoor space while receiving natural light, dressed in a blue top paired with plaid bottoms. Her long hair falls in front of her shoulders, highlighting her overall visual, while tree branches and buildings are visible in the background, serving as a teaser image linked to the concept of the new song.

ROSÉ is active as a member of the four-member girl group BLACKPINK, holding the positions of main vocalist and lead dancer. After making her debut in 2016 with the digital single “SQUARE ONE”, she received love from a global fandom thanks to her unique vocal timbre and performance abilities. BLACKPINK consists of four members, JISOO, JENNIE, ROSÉ, and LISA, who have shaped the team’s musical color through each person’s personality and position.

She has also pursued success in her solo activities. By releasing her 1st single “R” in 2021, ROSÉ became a half-million seller by recording over 440,000 first-week sales, leaving a high album sales indicator, a first in a long time for a Korean female solo singer. The main track “On the ground” rose to 1st place on the Billboard Global 200 and Billboard Global Excl. US, while entering the Billboard Hot 100, proving through numbers her influence as a solo singer.

Subsequently, with the pre-release single “Apt.”, she presented a collaboration with BRUNO MARS and once again made chart history worldwide. This song rose to 1st place on the Spotify Global and US charts, and reached 3rd place on the Billboard Hot 100, marking one of the highest ranks for a female K-POP singer. She also obtained indicators related to Guinness World Records, notably exceeding 100 million streams on Spotify in just 7 days following its release.

Her recording activities expanded with a studio album. Released in 2024, the 1st studio album “ROSIE” achieved excellent results in the global market by ranking 3rd on the Billboard 200 and 4th on the UK Official Albums Chart. By surpassing 70 million monthly listeners on Spotify and reaching approximately 958 million monthly listeners on YouTube, ranking 2nd among all artists and 1st among female artists, she showed remarkable results in music and video platform indicators.

She also expanded her scope of action through television appearances and entertainment shows. In 2017, she appeared as a contestant on “Mystery Music Show: King of Mask Singer” to highlight her vocal skills, and in 2021, she conveyed her charm in entertainment by appearing as a special MC on “My Little Old Boy” and as a guest on “Knowing Bros”. She also interacted with viewers around the world by appearing in foreign programs such as “The Tonight Show Starring Jimmy Fallon” and “The Kelly Clarkson Show” in the United States. In 2024, she appeared on Korean talk shows like “The Seasons: Lee Young-ji’s Rainbow” and “You Quiz on the Block” to talk about the work process of her studio album and her collaboration song.

She has also accumulated awards at various award ceremonies. At the 2021 MAMA Awards, she won the Best Solo Dance Performance category with “On the ground”. In 2024, she won the grand prize for “Song of the Year” at the Asia Artist Awards with “Apt.”, and at the 2025 MTV Video Music Awards, she bagged the grand prize for “Song of the Year” with the same track, becoming the first K-POP artist to obtain a trophy in this category. Afterwards, at the 2025 MAMA Awards and Melon Music Awards, she won numerous categories such as “Song of the Year”, Best Solo Vocal Performance, and Best Collaboration, thus seeing the results of her 1st studio album and its associated songs recognized.

ROSÉ holds several Guinness World Records by combining her group and solo activities. She inscribed her name as the first artist to rank 1st on the Billboard Global chart both as a group and as a solo artist, and is evaluated as the first K-POP artist to reach 1st place on the Apple Music Top 100: Global chart. She is also recorded as the female K-POP artist who reached the highest rank on the US album chart and the first female K-POP artist to enter the Top 10 of Billboard Radio Songs.

Meanwhile, ROSÉ is preparing to release the new single “New trick”, created in collaboration with APPLE. This track will be unveiled on September 17 at 7 p.m. (US Eastern Time), and will be presented on various platforms on the 18th at 8 a.m. Korean time. The music video released with the music is part of the global “Shot on iPhone” campaign, filmed entirely with the iPhone 18 Pro, and was directed by director DAVE MEYERS, who has handled works for pop stars. In the pre-released teaser, a part containing a distorted electric guitar sound and layered vocals as well as a scene where ROSÉ appears holding a candy were captured, announcing a sound and a visual with a different texture from her previous solo songs.

In addition, this single is presented as a standalone project within her ongoing solo journey following her 1st studio album “ROSIE”. Foreign media reported that “New trick” is a standalone single presented ahead of ROSÉ‘s upcoming 2nd studio album, explaining that it is a project conducted separately from the future album campaign. As ROSÉ has carried out her activities with BLACKPINK and her solo projects simultaneously, attention is focused on the new image that this single in collaboration with APPLE will leave with the global fandom and the general public.