The global K-culture talent development platform ZENITH GLOCAL ACADEMY showcases the full strength of its education and production system through the next-generation group H&H BOYS.
H&H BOYS officially debuted in December 2025 in China with the release of “THE 1ST HEAVENLY HARMONY.” The H&H BOYS project by ZENITH GLOCAL ACADEMY is considered a representative case demonstrating the effectiveness of a Kpop academy-based business model, going far beyond a simple example of a debut.
ZENITH GLOCAL ACADEMY emphasizes an integrated program covering singing, dancing, acting, foreign languages, stage etiquette, content understanding, and global communication skills. H&H BOYS developed within a single workflow, from planning to training, content production, and stage performances, benefiting from this system.
Following the team philosophy “Heavenly Harmony,” H&H BOYS combines a classic Kpop performance-focused approach with an extended content strategy that includes dramas, short-form content, and cinematic videos. This aligns with ZENITH GLOCAL ACADEMY’s vision of “a systematic industry that produces idols repeatedly, rather than an industry that merely consumes them.”
The choreography for H&H BOYS’ debut album was created with the participation of LEE JUSEON, renowned for choreographing PSY’s “Gangnam style.” He also contributed to defining each member’s vocal and performance positions and conceptual design. Album photography was produced by HWANG YOUNGCHEOL, known for numerous drama posters, including “Sorry, I love you” (KBS 2TV) and “Lovers in Prague” (SBS). Additionally, KANG JUN, former CEO of an SM ENTERTAINMENT subsidiary, served as executive producer, further elevating the project’s quality.
A representative from ZENITH GLOCAL ACADEMY explained:
“H&H BOYS is not simply the result of talent scouting, but the culmination of the entire process aimed at training artists capable of succeeding in the real market.” They added, “The key point is that education, production, and distribution operate as a single engine, rather than separately.”
Starting in 2026, ZENITH GLOCAL ACADEMY plans to strengthen global cooperation and expansion based on H&H BOYS’ activities. Building on success references centered in Korea, the academy aims to establish a new standard for Kpop talent training by collaborating with academy networks abroad.
Journalist: Shawn
Translator: Shawn
Source: SNS H&H BOYS
