GS RETAIL operates the GS25 convenience store, which announced on January 11 the launch of products in collaboration with the virtual idol group PLAVE as well as the opening of a semi pop-up store.
Starting from the 15th of this month, GS25 will gradually launch a total of nine products in collaboration with PLAVE, beginning with five types of bread, then the roasted corn flavored snack Kkokkalcorn, the Goguma Chew, an ID photo set, and a T-money transportation card.
Each product will randomly contain limited edition goodies by category, such as random seals, stickers, photo cards, and ID photos.
GS25 will operate a semi pop-up store from the 16th to the 31st at eight locations across the country situated in areas with high foot traffic and a high proportion of foreign visitors.
In these stores, in addition to the collaborative products, goods using the IP (intellectual property) of PLAVE will also be sold.
JO SEONG SU, manager of the trend product differentiation team at GS RETAIL, stated: “This collaboration is an example combining a fandom-based IP, convenience store products, and a space”, adding: “We will continue to expand customer touchpoints through a differentiated shopping experience”.
Journalist: Shawn
Translator: Shawn
Source: SNS GS25, PLAVE
