The music video by BLACKPINK, “As if it’s your last”, has surpassed 1.5 billion views on YouTube, announced YG ENTERTAINMENT on February 2. This comes approximately 8 years and 7 months after the video was uploaded on June 22, 2017.

With this milestone, BLACKPINK now has a total of five videos that have surpassed 1.5 billion views. Previously, the music video “Ddu-du ddu-du” reached 2.3 billion views, “Kill this love” 2.1 billion, “Boombayah” 1.8 billion, and the choreography performance video “How you like that” 1.9 billion.
BLACKPINK has a total of 50 contents exceeding 100 million views on YouTube. The channel’s subscriber count stands at 99.7 million, the highest among global artists. The cumulative number of views has surpassed 41.1 billion.
“As if it’s your last” is a dance track characterized by addictive lyrics. It reached number one on the iTunes Songs chart in 74 countries, including the United States and the United Kingdom. In 2017, it was also named among the most liked K-pop videos worldwide.
BLACKPINK recently completed a 33-concert world tour in 16 cities titled “DEADLINE”, becoming the first female K-pop artist to perform at Wembley Stadium in London. The mini-album “DEADLINE” will be released on February 27 at 2 p.m.
Journalist: Shawn
Translator: Shawn
Source: SNS BLACKPINK