The group ATEEZ is turning up the heat as its comeback approaches.
ATEEZ will release its 13th mini-album “GOLDEN HOUR : PART 4” on February 6 at 2 p.m. KST and announced that it will continue its golden run this year as well. ATEEZ is currently amplifying the excitement surrounding its comeback by meeting fans through various types of content.
Last year, ATEEZ drew attention by carrying out an original promotion using advertising balloons even before the official comeback announcement. People holding different balloons appeared successively at a specific point near Hongdae Entrance Station intersection, unexpectedly revealing a spoiler for ATEEZ’s comeback and generating strong interest.
At the same time, since last month, USB drives containing the members’ voices have been hidden in eight cities around the world, including Taipei, Seoul, Jakarta, Melbourne, Madrid, Los Angeles, New York, and Richmond (British Columbia). This “USB scavenger hunt”-type promotion, which encouraged fans to find them through clues, not only strengthened offline participation among international fans, but also generated strong online reactions, with many interpretations and speculations about the USB contents spreading across social media.
In addition, the members appeared in various content to heat up the atmosphere ahead of the comeback. YUNHO appeared on the 3rd on KBS Kpop’s web entertainment program “리무진 서비스”, where he fully showcased his sweet voice and solid vocal technique. He delivered a flawless live performance of “Choose” from the 13th mini-album and captivated fans around the world with covers demonstrating a wide musical spectrum, including “Yukon” by JUSTIN BIEBER, “Your ocean” by HOPPIPOLLA, and “Burn the house down” by AJR.
On the 1st, SAN served as a special MC on KBS 2TV’s program “사장님 귀는 당나귀 귀”, leading the show with overflowing energy. Through appropriate remarks and reactions, he added dynamism to the program and left a strong impression with amusing anecdotes, asserting an irreplaceable presence.
The youngest member JONGHO appeared in the episode “2026 오 마이 스타” of KBS 2TV’s program “불후의 명곡”, aired on the 31st of last month, offering the audience a true visual and auditory feast. Taking the stage with JUNG SEUNG HWAN, he passionately performed “Child and my sea” by IU, delivering exceptional harmony that deeply moved the audience and left a strong impression.
ATEEZ has also announced its participation on April 11 and 12 in the festival “マイナビ presents The Performance”, organized by TV Asahi. Becoming the first act in the history of the festival to headline for two consecutive days, the group is highly anticipated with a performance worthy of this honor.
Meanwhile, ATEEZ will hold a pop-up store commemorating the album release from the 6th to the 12th at Times Square in the Yeongdeungpo district of Seoul.
Journalist: Shawn
Translator: Shawn
Source: SNS ATEEZ
