The first girl group from BLUE BROWN RECORDS has taken one more step toward its debut.
BLUE BROWN RECORDS revealed the official logo motion of HEART OF WOMAN (H.O.W) via official social media on April 15.
HEART OF WOMAN is a 5-member girl group composed of JIHYUN from “R U NEXT?” on JTBC, CHAEI from “UNIVERSE TICKET” on SBS and “UNPRETTY RAPSTAR: HIP-HOP PRINCESS” on MNET, as well as AYNE, LIRI and LIUYIN, and is preparing to make its debut in the music industry in the first half of this year.
In particular, they are the first girl group from BLUE BROWN RECORDS, co-founded by director MYUNG SANGWOO and the late WHEESUNG, an R&B artist representing Korea. As it is announced that they will present a differentiated musical color and performances based on creative abilities accumulated over many years, the attention of the global music market is focused on them even before their debut.
The group name “HEART OF WOMAN” means that five hearts endowed with different narratives and energies gather to become a single intense heartbeat that moves the public’s heart. In “H.O.W”, the abbreviated form of the group name, is contained the ambition to create their own musical current in their own way, by constantly asking themselves “how” (How) to move forward by themselves rather than following a set path.
The published content attracts attention because it is composed in a way that pre-publishes the stage names and back silhouettes of members JIHYUN, CHAEI, AYNE, LIRI and LIUYIN, rather than their faces. While subtly revealing the presence of the five members, it leaves a narrative still shrouded in mystery, increasing curiosity for the contents that will be revealed in the future.
The published logo motion together is a design that symbolically captures the silhouette of a woman’s face on the right heart, adding meaning by materializing in the form of a heart the beat of H.O.W which has just begun to accelerate.
After the debut group training reality show “TEACH ME HOW”, followed by the publication of the trailer for the second reality show “NOW, H.O.W IN LA”, attention turns to the image with which HEART OF WOMAN will captivate the hearts of global fans.
Furthermore, “NOW, H.O.W IN LA” can be discovered on April 16 via the official YouTube channel of HEART OF WOMAN.
Journalist: Shawn
Translator: Shawn
Source: SNS HEART OF WOMAN
